Recap of the Unusually Unusual Marketing Summit 2023

Wow - what an unbelievable three days. If you are like me, you get a bit melancholy when an event you planned is over. I needed the weekend to process all the great moments from the event. The Unusually Unusual Marketing Summit last week at the Gaylord Texan was an incredible event that brought together channel marketing leaders from across the industry to discuss best practices and ROI and learn about innovative strategies for marketing success.

The most popular rated session was the State of Channel Marketing Panel led by Amy Bailey, with Dalyn Wertz, Heather Tenuto, and Kayling Rossi. One attendee said, "This was my favorite part of the Summit - I really enjoyed hearing thoughts on the Channel from the experts. I have only been in this industry for a year and a half, so hearing best practices, pain points, etc., was great for me."

One of the key takeaways from the Summit was the importance of using the StoryBrand approach for marketing. Amy Bailey presented the StoryBrand approach by showing a funny Match.com video and explaining that all movies use this approach. StoryBrand is about creating a clear, concise message that resonates with your target audience. By focusing on the customer's journey and providing a straightforward solution to their problems, you can create a compelling brand story that drives engagement and sales.

Artificial Intelligence in Marketing was a session led by Allison Bergamo and was very eye-opening concerning how much easier AI can make our lives. Irene Chan led a hands-on session showing attendees how to leverage ChatGPT to save time and resources while creating content that resonates with their target audience. ChatGPT is a cutting-edge AI technology that enables marketers to generate high-quality content and graphics quickly and easily.

Event ROI is always a hot topic, and Roger Blohm emphasized the importance of understanding event ROI. Knowing your JAMMER Score can help marketers see the best places to invest their time and resources. By tracking metrics such as lead generation, engagement, and conversions, we can determine the success of our events and make data-driven decisions for future initiatives. One attendee said, "Roger is a great presenter and did a nice job covering this topic. We always have a tough time tracking ROI but need to improve as it is part of the formula used for allocating MDF. It gave us some new strategies to think about, which I appreciated."

Overall, the Unusually Unusual Marketing Summit was a massive success, bringing together industry leaders who started not knowing each other and left as friends. The Channel is a small marketing space. Collaborating with other Channel marketers is game-changing. The Summit provided valuable insights and strategies for Channel marketing success in the ever-changing landscape.

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