Four Keys to Marketing Success for a Technology Consultant

Technology consultants play a crucial role in helping businesses leverage technology to achieve their goals. However, succeeding as a technology consultant requires more than just technical expertise. A robust marketing strategy is essential to showcase your professionalism, establish credibility, and attract clients. There are hundreds of strategies that you could employ to grow your business. Still, we find most technology consultants don't have the time to devote to marketing - they are too busy selling.

But, if you decide to dip your toe in the water of marketing, here are four key aspects that will most impact your business: strong web presence, complete LinkedIn profile, regular blogging, and leveraging newsletters.

Strong Web Presence

In the digital age, a strong web presence is vital for technology consultants to establish credibility and attract potential clients. Your website should reflect your professionalism, expertise, and the value you offer to clients. It should have a clean, modern design and intuitive navigation and provide relevant information about your services, industry insights, and client success stories. Optimizing your website for search engines (SEO) will help potential clients find you easily when searching for technology consulting services online.
Complete LinkedIn Profile

LinkedIn is great for professional networking and showcasing your expertise as a technology consultant. Ensure that your LinkedIn profile is complete, including a professional headshot, a compelling summary highlighting your skills and experience, and detailed descriptions of your accomplishments. Relevant keywords in your profile will increase your visibility in LinkedIn searches. Actively engage with your network by sharing valuable content, participating in industry discussions, and seeking endorsements and recommendations from clients and colleagues. Don't forget your business page. Ensure any employees you have been tagged to the correct page, and complete all sections. Looking for an excellent example of a Business Page? Check out the 8x8 LinkedIn page.
Blogs

Regularly publishing blog posts demonstrates thought leadership, reflects your expertise, and increases your online visibility. Aim to write at least two blog posts per month addressing relevant topics of interest to your customers. These could be about changes in technology, new laws that impact specific industries, or business leadership. Provide valuable insights, practical tips, and solutions to common challenges businesses face. Share your blog posts on your website and promote them through social media channels to reach a wider audience. Consistency and high-quality content will help position you as a trusted advisor. (Pro tip - if you aren't going to be consistent with your posts, remove the date from your website).
Newsletters

How many customers do you have? How many of them have been with you for a long time? How many of those customers know everything you offer? Seth Godin is a marketing expert who wrote a book called Permission Marketing. In it, he talks about marketing to your installed base. You can do this through Newsletters. Newsletters are an excellent way to nurture relationships with existing clients and inform them about your new products and services. Your newsletter should include valuable content, such as industry trends, case studies, best practices, and updates on new technologies. Personalize the newsletter to cater to the specific needs and interests of your audience. You can increase client loyalty and drive additional sales within your existing client base by consistently delivering valuable insights and demonstrating your expertise.

Success Strategy

A successful marketing strategy is essential for technology consultants to thrive in today's competitive landscape, but it doesn't have to consume your life. At Unusually Unusual, we have packages to help you create a website and deliver consistent content to your audience. You can establish yourself as a trusted authority by following these four strategies. They will help attract new clients, strengthen relationships with existing clients & position you for long-term success. Remember, consistency, quality, and focusing on providing value to your audience are the key pillars of a successful marketing strategy. Reach out to us for more information at 714-844-1034 or click here to schedule a call.