unusually-unusual

What I Saw at Channel Partners 2026

Tue, 21 Apr 2026 00:17:36 GMT

And What It Means for Events in the Channel

I just got back from Channel Partners Conference & Expo , and like always, it delivered on energy, volume, and the chance to connect with a lot of people in a short amount of time.

But this year felt different.

Not in a bad way, just in a way that’s worth paying attention to if you’re investing time and budget into events in the channel.

The Show Floor Isn’t the Center of Gravity Anymore

There were plenty of people at Channel Partners. The event wasn’t lacking in attendance or enthusiasm.

But if you really looked around, most of the meaningful activity wasn’t happening on the show floor.

It was happening:

In meeting rooms
In suites
In cabanas
At dinners and hosted events

That’s where the real conversations were happening. That’s where deals were being explored. That’s where relationships were actually moving forward.

The show floor? It felt more like a pass-through than a destination.

TSD-Led Events Are Changing Behavior

At the same time, we’re seeing a continued shift toward TSD-driven events—those more curated, portfolio-focused experiences where partners can go deep with the vendors they already trust.

These events are becoming:

More targeted
More efficient
More aligned to how partners actually buy

Trusted Advisors aren’t just looking to “discover something new” anymore. They’re looking to:

Expand within the portfolios they already sell
Get clarity on solutions they can take to market now
Build tighter relationships with fewer, more relevant vendors

And TSD-led events are designed for exactly that.

So Where Does That Leave Big Trade Shows?

Events like Channel Partners still matter. A lot.

They’re still one of the best places to:

Reconnect with a broad network
Have a high volume of meetings in a short time
Get a pulse on the industry

But the role is shifting.

If you’re relying on a booth alone to drive results, you’re probably not going to see the ROI you expect.

The companies getting the most out of these events are the ones who are:

Pre-scheduling meetings
Hosting off-floor experiences
Creating intentional touchpoints before, during, and after the event

In other words, the show is the backdrop—not the strategy.

What We Saw at Unusually Unusual Consulting

From our side at Unusually Unusual Consulting , the week was incredibly productive—but again, not because of booth traffic.

We had a full schedule of meetings with suppliers who are thinking differently about how they show up at events.

The conversations we had centered around:

Augmenting internal teams with event planning support
Acting as a fractional CMO for channel strategy
Building more intentional event experiences that actually drive outcomes

We also had some great discussions with partners around:

Social media presence (or lack thereof)
Website messaging and positioning
How to show up more effectively in a crowded market

None of those conversations started with “we saw your booth.”

They started with relationships, outreach, and intentional planning.

The Big Takeaway

Events aren’t going anywhere—but how we use them is evolving quickly.

If you’re investing in events in 2026 and beyond, the question isn’t:
“Which shows should we attend?”

It’s:
“What role does each event play in our overall strategy—and how are we activating around it?”

Because the companies that figure that out are the ones who will continue to win, regardless of where the crowd is standing.

We’re Hiring: Event Marketing Manager / Event Planner

Tue, 07 Apr 2026 17:49:36 GMT

We’re Hiring: Event Marketing Manager / Event Planner

At Unusually Unusual Consulting, events are at the core of how we help brands connect, show up, and stand out. As we continue to grow, we’re looking to bring on an experienced Event Marketing Manager / Event Planner to join our team in Salt Lake City, Utah.

This is a full-time role for someone who thrives in the details but never loses sight of the bigger picture. From trade shows to client and partner events, this position plays a key role in bringing ideas to life - from early planning stages through onsite execution.

We’re looking for someone with 2–5 years of experience who is comfortable managing logistics, coordinating vendors, and keeping projects moving seamlessly. If you enjoy fast-paced environments, problem-solving in real time, and creating memorable event experiences, you’ll fit right in.

What you’ll be doing:

Planning and executing trade shows and events from start to finish
Managing timelines, budgets, and vendor relationships
Supporting onsite event coordination and execution
Collaborating with internal teams and external partners

What we’re looking for:

2–5 years of event or marketing experience
Strong organizational and communication skills
Ability to manage multiple projects at once
A proactive, solutions-oriented mindset

Compensation:
$55,000–$70,000 annually (based on experience)

If you’re ready to be part of a growing team that values creativity, collaboration, and doing things a little differently, we’d love to hear from you.

To apply or inquire:
heather@unusuallyunusal.com

How to Make a Splash at Channel Partners (and Spark Real Conversations)

Tue, 10 Mar 2026 17:26:24 GMT

How to Make a Splash at Channel Partners (and Spark Real Conversations)

Channel Partners is one of the biggest opportunities of the year to connect with the channel community. But with hundreds of vendors, packed agendas, and thousands of attendees walking the floor, getting noticed isn’t always easy.

The companies that stand out at Channel Partners aren’t always the ones with the biggest booths. They’re the ones that create moments that spark real conversations.

If you want to make a splash this year, here are a few strategies we’ve seen work again and again.

Start the Conversation Before the Show

The best trade show conversations often start before anyone steps onto the show floor.

Use LinkedIn to let your network know you’ll be there. Share your booth number, schedule a few meetings in advance, and give people a reason to stop by.

Even something simple like:

“Heading to Channel Partners next week. We’ll be at booth ___ — come say hello.”

It sounds basic, but it works. When people see you posting about the event, they’re much more likely to recognize your brand and feel comfortable walking up when they see you on the floor.

Make Your Booth an Experience

Attendees walk miles during Channel Partners. They pass hundreds of booths in a single day. If your booth looks like every other booth, people will keep walking.

The goal isn’t just visibility — it’s interaction.

Think about ways to invite people in:

A quick demo or interactive product showcase
A giveaway that requires participation
A short game or challenge
A unique visual display that catches attention

When people stop and interact, conversations start naturally. And those conversations are where the real value happens.

Equip Your Team to Engage

Your booth design matters, but the people in the booth matter even more.

The most successful exhibitors don’t just stand behind a table waiting for someone to walk up. They step into the aisle, greet attendees, and start conversations.

Encourage your team to ask simple questions like:

“What brought you to Channel Partners this year?”
“What kinds of solutions are you exploring?”
“What’s been the most interesting thing you’ve seen so far?”

These questions open the door to real dialogue instead of a quick badge scan and a rushed pitch.

Create Shareable Moments

One of the best ways to extend your reach beyond the booth is to create something people want to share.

Think about:

A creative photo moment
A giveaway people actually get excited about
A small gathering or meetup during the show

When attendees take photos, tag your brand, or talk about your booth online, your visibility expands far beyond the people who physically walked by.

Have a Plan for the Conversations That Matter

Generating booth traffic is great, but the real value comes from the conversations that follow.

Have a simple plan for capturing leads and notes. Write down key details from your discussions so your follow-up can be personal and relevant.

The goal isn’t just to meet people at Channel Partners — it’s to build relationships that continue long after the show ends.

Trade shows are busy, noisy, and competitive. But they’re also one of the best opportunities to build real connections in the channel.

With the right strategy, the right team, and a little creativity, your brand can create the kind of experience people remember.

And when people remember you, the conversations keep going long after Channel Partners is over.

From Concept to Curtain Drop: How Details Turn Events Into Experiences

Mon, 23 Feb 2026 23:25:22 GMT

From Concept to Curtain Drop: How Details Turn Events Into Experiences

Unforgettable events aren’t created by one “wow” moment. They’re built through dozens — sometimes hundreds — of intentional decisions layered together over time.

That’s exactly how we approached RapidScale’s 2026 Sales Kickoff.

The theme was “All In.” And instead of treating that as just a slide graphic or a stage backdrop, we asked a bigger question:

What does “All In” feel like from the moment someone arrives until the final goodbye?

That became our north star.

Setting the Tone Before the First Session

The experience started before anyone walked into a general session. Window installations outside the meeting rooms immediately signaled that this wasn’t just another internal conference. The environment felt branded. Immersive. Considered.

Inside, large-format screens carried the “All In” message in bold, dynamic ways. Lighting shifted throughout the program to support the mood of each segment. Subtle snowflake projections nodded to Utah — and in one of those magical event-planner moments you can’t script, it actually snowed on the final evening.

That part? We’ll take credit for the planning, but not the weather.

RapidScale’s designer, Tone, deserves a huge callout here. Her creative direction brought consistency across screens, signage, and digital displays. When the internal creative team and the event team are aligned, the difference shows.

First Impressions Set Expectations

The welcome evening at The Grand America Hotel was designed intentionally.

We chose lounge-style seating to encourage natural conversation instead of stiff, assigned tables. Blue and gold anchored the opening aesthetic. Blue napkins embroidered with the event message added a tactile, subtle brand moment. Custom LED centerpieces glowed from within, reinforcing the theme without screaming it.

These weren’t just design choices. They were signals.

They told the room:
This week matters.
You matter.
We’re doing this right.

Substance With Production Value

During the day, the focus shifted to content.

Epic AV supported polished visuals and seamless transitions, but production was never the star. The message was. The goal was to remove distractions so leaders could deliver clearly and confidently.

We also built in one offsite dinner evening at top local restaurants. That wasn’t just about good food — it was about connection. Sometimes the most meaningful conversations happen when people step away from the ballroom.

Behind the scenes, a large ecosystem of vendors handled everything from builds to entertainment to activations. Coordinating that many moving pieces requires tight communication and shared vision. When it works, it feels effortless. When it doesn’t, guests feel it immediately.

Alignment is everything.

Designing a Story Arc

One of my favorite parts of this SKO was how the design evolved.

We intentionally shifted the color palette from blue and gold to red and gold by the final evening. It was subtle but powerful. Red tablecloths. Playing cards at each seat. Gold napkins. Candlelight. Starburst centerpieces.

You could feel the energy building.

And then… the reveal.

Guests walked through a red-carpet entrance with flashing cameras and cheering paparazzi. In seconds, the mood shifted from conference to celebration.

Inside, we had:

Casino tables.
Live jazz.
Specialty tastings — including a rare pour from High West Distillery.
Fun photo booth with props

Experiences are layered intentionally to keep people moving, connecting, and engaging. It wasn’t just a party. It was the payoff.

Ending With Purpose

At the end of the night, guests could redeem their winnings for merchandise — or donate them.

Many chose to give back, generating meaningful support for The Inn Between.

That moment mattered.

Because when an event closes with generosity and shared purpose, it reinforces culture in a way no slide deck ever could.

Why the Timeline Matters

Events don’t become memorable by accident.

They become memorable when each phase intentionally sets up the next.

Arrival builds anticipation.
Welcome builds connection.
Content builds clarity.
Celebration builds energy.
Purpose builds meaning.

When theme, design, leadership, and production align across an entire timeline, something shifts.

It stops feeling like a conference schedule.

And starts feeling like a story people were proud to be part of.

Behind the Scenes: Bringing the 80s to Life at Cloud Connections 2026

Fri, 13 Feb 2026 19:06:11 GMT

Behind the Scenes: Bringing the 80s to Life at Cloud Connections 2026

At Unusually Unusual Consulting, we specialize in creating experiences that feel intentional, engaging, and memorable—without unnecessary complexity or cost. Cloud Connections 2026, hosted by the Cloud Communications Alliance (CCA), was a perfect example of how thoughtful planning, creative theming, and strong collaboration can elevate an industry event from start to finish.

Our team was proud to support the planning and execution of this year’s event, helping bring CCA’s vision to life while ensuring every detail supported connection, conversation, and high-quality content.

Event Vision & Thematic Strategy

From the outset, the goal was to create an experience that felt energetic and welcoming while still aligning with the professionalism of Cloud Connections. We introduced an 80s-inspired theme to serve as a consistent visual and experiential thread across evening events—designed to spark nostalgia, encourage interaction, and set a relaxed tone for networking.

Rather than relying on high-cost production elements, we focused on color, recognizable visuals, and interactive touches that would resonate with attendees and invite participation.

Opening Night: Pivoting with Purpose

The first evening was originally planned as a rooftop experience, but a last-minute venue change required a quick pivot. Our team transitioned the event indoors to a bar within the hotel—bringing the full 80s experience with it.

An 80s cover band was seamlessly moved inside, maintaining the energy and excitement of the original plan. The space was transformed with bold colors, a Pac-Man display, and an MTV-inspired photo moment, creating an atmosphere that immediately encouraged conversation and connection. What could have felt like a disruption instead became a strong, energetic kickoff that set the tone for the entire conference.

Content That Connected

Following a high-energy opening night, the daytime programming delivered exactly what attendees come to Cloud Connections for: meaningful, relevant, and well-executed content. Throughout the day, we consistently received positive feedback on the quality of sessions and conversations.

The balance between engaging experiences and strong educational programming reinforced the value of the event and ensured the momentum carried beyond the evening activities.

Evening Two at THROW Social

The second evening built on the 80s theme and took it to the next level. Attendees strolled through Delray Beach from the hotel to THROW Social, creating a natural transition into a more playful, immersive environment.

At the venue, the theme was elevated with neon and glow-in-the-dark elements throughout the space. Light-up sunglasses, neon sign centerpieces, snap bracelets, temporary tattoos, and classic 80s candy were placed throughout the tables—small details that made a big impact. Episodes of Miami Vice played on the large screen, tying the decade, the destination, and the atmosphere together seamlessly.

The result was a vibrant, approachable setting that encouraged guests to relax, connect, and fully enjoy the experience.

Smart Design, Real Impact

One of the biggest takeaways from Cloud Connections 2026 was how effective a cohesive theme can be without a large budget. By focusing on consistency, creativity, and attendee experience, we were able to deliver a memorable environment that felt intentional and high-impact.

The Impact

Cloud Connections 2026 was a success because it combined strong content, thoughtful execution, and engaging experiences. From navigating last-minute changes to delivering immersive themed environments, the event demonstrated what’s possible with the right planning and partnership.

We’re grateful to the Cloud Communications Alliance for the opportunity to support such a standout event and look forward to helping create more experiences that connect people in meaningful ways.

The Ultimate Checklist for a Smooth, Strategic Event

Mon, 19 Jan 2026 23:29:47 GMT

The Ultimate Checklist for a Smooth, Strategic Event

Planning an event can feel like juggling flaming torches while riding a unicycle, but it does not have to. The key is structure, strategy, and a touch of creative flair. Here is our ultimate checklist to keep things running smoothly and make sure no detail is forgotten.

Step 1: Define Goals and KPIs
Start with your “why.” What are your objectives—networking, brand awareness, lead generation? Clear goals make all other decisions easier.

Step 2: Know Your Audience
Who is coming and what experience do you want them to have? Personalization and relevance equal engagement.

Step 3: Venue and Layout Planning
Unique, functional spaces matter. Think flow, comfort, and Instagram-worthy moments.

Step 4: Vendor and Partner Alignment
Caterers, AV, décor—ensure everyone knows the plan, timeline, and contingency strategies.

Step 5: Tech and Hybrid Integration
Even a mostly in-person event benefits from apps, livestreams, or interactive tools.

Step 6: On-Site Execution
A detailed run-of-show, backup plans, and clear staff roles keep chaos at bay.

Step 7: Post-Event Follow-Up
Feedback, photos, and highlights not only measure success—they continue the experience long after the last guest leaves.

Check off every box with strategy in mind, not just tasks. A well-organized event without purpose is just organized chaos.

Event Planning Checklist

1. Pre-Planning

Define event goals and KPIs
Set budget and allocate funds by category
Identify audience and desired attendee experience
Research themes and venues
Secure dates and venue contracts

2. Vendor & Partner Coordination

Catering and menu selection
AV, lighting, and technical needs
Décor, furniture, and styling
Photographer / videographer
Entertainment / speakers / talent
Transportation / lodging for attendees

3. Event Marketing & Registration

Save-the-date / invites
Registration platform setup
Social media promotion
Email marketing sequences
Printed collateral if needed

4. On-Site Planning

Detailed run-of-show with timings
Staff roles and assignments
Signage, check-in, and registration process
Backups for weather / tech issues
Emergency and safety plan

5. Attendee Experience Enhancements

Engagement moments (games, polls, interactive stations)
Branded giveaways / swag (if any)
Photo opportunities / social sharing strategy
Micro-moments (lighting, scent, music, tactile experiences)

6. Post-Event Follow-Up

Thank-you emails / surveys
Photo and video distribution
Measure KPI success
Review budget vs. spend
Internal team debrief

7. Optional Notes Section

Vendor contact info
Timeline adjustments
Custom notes for next event improvements

Event Planning Myths That Are Costing You Attendees

Mon, 12 Jan 2026 23:45:20 GMT

Event Planning Myths That Are Costing You Attendees

You have probably heard it all before: “Bigger swag means happier guests” or “Traditional venues are safer.” While some advice is solid, a surprising number of event truths are actually holding you back. Let’s bust a few myths and show you a better way.

Myth 1: More Swag Equals More Excitement

Reality: People remember experiences, not tchotchkes. Focusing on moments that surprise, delight, or connect attendees will make a bigger impact than a pile of branded pens.

Myth 2: Stick to Traditional Venues

Reality: Standard venues can be safe—but safe is forgettable. Unique spaces amplify engagement, social sharing, and even your brand story.

Myth 3: The Bigger, the Better

Reality: Quality over quantity wins. An intimate, well-executed experience often leaves a stronger impression than a sprawling, impersonal event.

Myth 4: Digital is Optional
Reality: Hybrid and tech-forward elements extend reach and deepen engagement. Even small digital touches such as event apps, live polls, or AR activations can make a huge difference.

Challenge every rule with a question: does this serve your attendee experience and goals? If not, it is probably a myth worth skipping.

Break free from planning myths and elevate your events.

Unusual Event Trends You Should Try in 2026

Wed, 07 Jan 2026 23:00:53 GMT

Unusual Event Trends You Should Try in 2026

The event world is evolving faster than ever, and if your gatherings still feel “same-old, same-old,” it might be time for a 2026 refresh. From immersive experiences to unexpected venues, the trends this year are not just about looking cool—they are about creating moments people actually remember.

Immersive Experiences
Attendees do not just want to watch—they want to participate. Think interactive stages, sensory rooms, or live art installations. By pulling guests into the experience, you transform passive observers into engaged fans.

Unconventional Venues
A ballroom? Yawn. Think rooftops, art studios, or botanical greenhouses. Unique spaces give instant wow-factor and make social sharing irresistible.

Micro-Moments Matter

Small, thoughtful details like a custom scent, interactive photo moments, or a playful gamification element turn your event from forgettable to unforgettable.

Hybrid and Tech-Forward
While in-person is back in style, the best events integrate digital seamlessly. AR, live-streaming, and event apps are not just “nice-to-haves”—they are essential tools for expanding reach and enhancing engagement.

These trends do more than make your events Instagram-worthy—they improve ROI by keeping attendees engaged and leaving lasting impressions.

Before adopting a trend, always ask: does this align with your brand and goals? A unique experience is impressive, but a purposeful one is unforgettable.

The Art of Hyperorganization: How AI Is Reshaping Event Planning

Tue, 30 Dec 2025 18:11:22 GMT

The Art of Hyperorganization: How AI Is Reshaping Event Planning

At Unusually Unusual, we believe great events don’t happen by accident, they’re built through intention, clarity, and an exceptional level of organization. Behind every seamless guest experience is a carefully orchestrated system designed to anticipate needs, eliminate friction, and leave room for creativity.

That’s where hyperorganization comes in.

Hyperorganization is more than color-coded spreadsheets or detailed timelines (although we love those too). It’s the practice of building flexible, connected systems that keep every moving part aligned - from vendors and budgets to guest flow and last-minute changes. And today, AI-powered tools are making that process smarter, faster, and more intuitive than ever.

Organization That Works Smarter

Modern event planning involves hundreds of micro-decisions. Tracking details across emails, texts, spreadsheets, and shared docs can quickly create chaos. Platforms like Monday.com allow us to centralize everything, timelines, assignments, approvals, and updates, into one living workspace.

With AI-enhanced automation, repetitive tasks are reduced, workflows are optimized, and nothing slips through the cracks. Deadlines adjust dynamically. Status updates are visible in real time. Teams stay aligned without constant check-ins.

The result? Less time managing logistics and more time elevating the experience.

AI as a Creative Partner

Contrary to common misconceptions, AI doesn’t remove creativity from event planning, it protects it.

By handling operational lift, AI allows planners to focus on storytelling, atmosphere, and personalization. From generating contingency plans to forecasting timelines and identifying potential bottlenecks before they happen, AI acts as a second set of eyes behind the scenes.

It also helps us move faster when plans shift (because they always do). When guest counts change, weather impacts timelines, or vendors adjust availability, AI-supported systems allow us to pivot with confidence, not panic.

Precision Creates Presence

Guests may never see the planning boards, workflows, or automation powering an event, but they feel the difference.

They feel it when transitions are smooth, schedules run on time, and details feel effortless. That level of presence only comes from preparation. Hyperorganization doesn’t mean rigidity; it means having the structure in place to adapt gracefully.

At Unusually Unusual, we use AI and organizational tools not to overcomplicate events, but to simplify them, ensuring every experience feels intentional, elevated, and distinctly memorable.

Because when the backend is brilliantly organized, the front-end magic can truly shine.

Designing Intentional Guest Experiences: From Understanding Your Audience to Bringing the Theme to Life

Mon, 08 Dec 2025 22:14:00 GMT

Designing Intentional Guest Experiences: From Understanding Your Audience to Bringing the Theme to Life

The most memorable events aren’t defined by centerpieces or photo backdrops—they’re defined by how guests feel while they’re there. In our previous blog about intentional swag, we talked about how the best giveaways are the ones that genuinely resonate with your audience. The same is true for experiences.

At Unusually Unusual, we believe the most impactful events begin with intention: understanding your guests, shaping the flow of the evening, and bringing the theme to life in a way that feels effortless and immersive. It’s a mix of strategy and creativity that turns an event into a moment people talk about long after it ends.

This is our approach.

Start With Who’s in the Room

Before we select a venue, craft a timeline, or choose an acitivty, we start with the people attending. A thoughtful experience is built around the preferences, comfort levels, and energy of the group—not around what’s trending, or what another event did last month.

A few of the questions we ask early in the planning process:
• Is this a group that enjoys high energy, or do they prefer a more relaxed environment?
• Do they get excited by interactive elements or prefer to observe from a comfortable distance?
• How do they naturally move through a space—fast, slow, exploratory, intentional?
• What emotions or expectations are they walking in with?

These insights give shape to the entire experience. When you know your audience, you can build moments that feel natural and meaningful to them.

Designing the Experience Arc

Every event has a rhythm, and when that rhythm is planned well, guests feel guided rather than managed. We call this the experience arc.

It usually includes:
Arrival: Setting the tone and creating a smooth, welcoming entry point.
Transitions: Movement between moments that feels intentional, not abrupt.
Peak Moments: The activations or experiences that define the event.
Sendoff: The final impression—what guests feel as they leave.

When each touchpoint is considered, the event feels cohesive. Guests may not notice every detail, but they can feel the intentionality behind it.

Let the Theme Lead—But Let Creativity Shape the Experience

A theme isn’t just décor. It’s a story.

The goal is to transform that story into a living experience—not just something guests see, but something they taste, hear, move through, and remember.

We design experiences by asking:
• What is the emotion behind this theme?
• How should the environment make guests feel the moment they arrive?
• Where can we introduce movement or moments of discovery?
• What sensory elements will tie it all together?

Intentional sensory design is one of the most effective tools in this process:

Taste: Bourbon tastings, champagne flights, curated cocktails, or custom food pairings.
Movement & Interaction: Flair bartenders, entertainers, cigar rollers, hands-on experiences.
Atmosphere: Music, lighting, scent, or pacing that supports the tone.
Surprise & Delight: Activations that spark conversation, photos, and shared moments.

Examples of Experience-Driven Events

We’ve seen firsthand how a thoughtful combination of guest insight, theme, and sensory detail can transform events across a wide range of styles:

A Venetian Pool Party
We leaned into luxury summer energy with a flair bartender, a cigar roller, and elevated poolside elements that encouraged guests to move, gather, and enjoy the environment.

Kentucky Derby Gatherings
These events focus on heritage and refined hospitality, often featuring craft beverages, thoughtful pacing, and nods to tradition that feel sophisticated rather than scripted.

Beach Picnics
Here, the goal is relaxed atmosphere: curated textures, low-pressure movement, sunset color palettes, and an ambiance designed to slow guests down.

Champagne-Skirt Entertainers
Ideal for high-energy events, these wandering installations create natural moments of interaction and photo-worthy experiences.

Bourbon Tastings & Historical Building Walkthroughs
Perfect for groups who appreciate storytelling and craft. These experiences invite guests to dive deeper, explore, and connect at a slower, more intentional pace.

Why Intentional Experiences Matter

When an event is designed with intention, the experience feels seamless. Guests don’t feel overwhelmed, rushed, or uncertain about where to go—because the event is built around how they naturally engage.

More importantly, intentional experiences leave emotional impressions.
They create talk-value.
They spark connection.
They make guests feel considered.

And ultimately, that is what transforms a well-executed event into a meaningful one .

The Art of Swag: How to Choose Event Swag That Attendees Keep, Love, and Talk About

Tue, 02 Dec 2025 18:32:07 GMT

Swag can be one of the most memorable touchpoints of your event — or one of the most forgettable.

At Unusually Unusual, we’ve seen both. The throwaway trinkets that get left behind… and the thoughtful, useful items people keep for months. The difference isn’t budget — it’s intention.

Here are five strategies we use to choose swag people actually want:

1. Make It Useful
If people can use it immediately, you’ve already won. Notebooks, pens, portable chargers — and surprisingly for one audience, reader glasses — all became long-term brand reminders.

2. Match the Environment
The best swag feels relevant in the moment. Branded vests at a chilly fall event, ping-pong paddles at a venue built for it — when the item fits the setting, people actually use it.

3. Use Raffles to Add Energy
Raffles create natural foot traffic and reinforce your message. One of our most successful themes centered around “being noticed,” featuring blue-light glasses as the giveaway and RayBan Meta glasses as the hero prize.

4. Think Beyond the Bag
Some of the most memorable swag is experiential: bourbon tastings, chef-led dinners, live music. These become the stories attendees tell long after the event.

5. Choose Swag With Staying Power

Ask: “Will people still be using or talking about this a month from now?” Longevity turns swag into a strategic touchpoint.

At Unusually Unusual, we focus on thoughtful, intentional choices that elevate the attendee experience and reinforce your message long after the event ends.

Making Waves — Teamwork, Play, and Celebration to Close the Roadshow

Mon, 10 Nov 2025 21:37:58 GMT

Making Waves — Teamwork, Play, and Celebration to Close the Roadshow

The final stretch of the Mitel Roadshow brought the perfect mix of energy, collaboration, and celebration — a fitting finale to a season defined by creativity and connection.

Teamwork in Motion — The Stadium Experience

In Salt Lake City, we took things to the field — literally.

Hosting an event at a soccer stadium set the stage for powerful conversations about performance, teamwork, and shared goals. Guests explored the venue, networked in suites overlooking the field, and left with a sense of unity that matched the space itself.

The Grand Finale — Punchbowl Social

For the closing stop in Dallas, we leaned into celebration mode.

Punchbowl Social offered a vibrant, interactive environment filled with games, music, and energy. From rollerball (mini bowling) to darts, it became less of a “wrap-up” and more of a thank-you — to every partner, presenter, and attendee who made the roadshow shine.

Why It Worked

The final two stops captured what the Mitel Roadshow was all about: movement, interaction, and genuine connection.

From teamwork to play, each space gave attendees a reason to participate, not just attend. The roadshow may have wrapped, but the energy it created will keep rolling long after the last game ended.

Driving Innovation — From Horsepower to Deep-Sea Wonder

Tue, 04 Nov 2025 16:00:19 GMT

Driving Innovation — From Horsepower to Deep-Sea Wonder

After setting the tone with high-energy play, the Mitel Roadshow took a creative turn — pairing innovation with inspiration through two unforgettable venues: the Marconi Museum in Orange County and a breathtaking aquarium stop on the East Coast.

Both locations proved one thing: the right environment can shift not only how people interact, but how they think.

Innovation on Display — The Marconi Museum

At the Marconi Automotive Museum, guests mingled among rare cars, race memorabilia, and even the iconic Batmobile. Every detail reflected the spirit of innovation and performance — a perfect backdrop for Mitel’s story.

Even an unexpected rainstorm couldn’t dampen the excitement. Between sessions, attendees explored exhibits, took professional headshots next to classic cars, and drew inspiration from the creativity surrounding them.

Inspiration Beneath the Surface — The Aquarium Experience

A few stops later, we traded chrome for coral.

Hosting a roadshow at an aquarium offered a serene, sensory contrast — and the result was magic. As presentations unfolded with marine life gliding gracefully overhead, conversations felt more intentional, reflective, and human.

Why It Worked

The Marconi and the aquarium both served as reminders that great venues do more than hold people — they move them. Whether through the thrill of horsepower or the calm of ocean currents, each space invited curiosity and connection.

Next, the roadshow closes with energy, teamwork, and one unforgettable celebration.

Serving Up Connection — Mitel Roadshow Kicks Off at SPiN

Tue, 28 Oct 2025 17:28:11 GMT

Serving Up Connection — Mitel Roadshow Kicks Off at SPiN

There’s something electric about the moment an event shifts from formal to fun .

That’s exactly what happened when the Mitel Roadshow kicked off — not in a ballroom, but at SPiN, a ping pong social club where energy, conversation, and movement filled the space.

A Fresh Start in Chicago

Our Chicago event set the tone for the entire series. When a last-minute venue pivot was needed, SPiN became the perfect match. The space brought everyone together — not just for presentations, but for connection.

The result? Conversations that started over a serve, and deals that began over doubles.

With Mitel-branded paddles, high-energy music, and just the right mix of competition and collaboration, the event quickly became more than a meeting — it became a memory.

Keeping the Momentum in Philadelphia

Philadelphia carried that same spark and ran with it.

We added a mini tournament led by a pro ping pong player (who knew that was a real job?), turning friendly rivalries into genuine networking moments. Between matches, attendees swapped strategies — about the game and their businesses.

Why It Worked

Movement changes the energy of a room. When people play, they relax. When they relax, they connect.

SPiN gave us more than a venue — it gave us a rhythm that set the tone for everything that followed.

As one guest put it, “I’ve never learned so much — or laughed so hard — at a roadshow.”

Next up: we take innovation for a spin at the Marconi Museum… and dive deep under the sea at one unforgettable aquarium.

Venue Scouting Like a Pro

Wed, 22 Oct 2025 23:36:04 GMT

Venue Scouting Like a Pro: How We Find Spaces That Spark Engagement

Every great event starts with a great space. At Unusually Unusual Consulting, we know a venue is more than a backdrop — it sets the tone, shapes the energy, and influences how people connect. The right space can turn a simple meeting into an immersive experience. The wrong one? Even the best programming can fall flat. That’s why venue scouting is one of our favorite parts of the planning process. It’s where creativity meets strategy — and where unforgettable experiences begin.

1. Look for Movement and Energy

Static spaces can lead to static experiences. When we scout venues, we look for places that encourage people to move, mingle, and engage.

Whether it’s a flexible floor plan, a built-in activity zone, or open networking space, movement keeps energy high and helps attendees connect.

Recently, we hosted an event at a venue filled with ping pong tables — and turned them into a team-building tournament during a full day of presentations. The result? Nonstop energy, laughter, and engagement that carried through every session.

2. Find Spaces That Tell a Story

The best venues have personality — a sense of place that sparks curiosity and conversation. We love when a space invites people to explore, like a museum filled with history or an aquarium alive with color and movement.

At a recent event inside a car museum, attendees networked surrounded by vintage innovation. The environment itself became a conversation starter — proof that when your venue tells a story, your event instantly feels more memorable.

3. Think Beyond Aesthetics

A beautiful space matters, but functionality is key. We evaluate each potential venue for flow, acoustics, accessibility, and how well it supports event goals.A venue that checks those boxes creates a seamless experience for guests — one where they can focus on connection rather than logistics.

4. Align Creativity with Brand Purpose

Not every unique venue fits every event. The magic happens when creativity aligns with brand purpose. A high-tech company might shine in a sleek modern museum, while a collaborative culture thrives in a playful, interactive space.

That alignment turns an event from impressive to impactful.

The Unusually Unusual Approach

This season, we’ve explored some truly one-of-a-kind spaces — from car museums to ping pong halls — and the results have been pure energy. We’ll be sharing more about those soon, along with a look behind the scenes at how we’re helping clients turn venues into experiences.

Until then, if you’re planning your next event, think about how your venue can do more than host your guests. The right space can spark engagement, inspire connection, and leave your attendees talking long after the event ends.

What’s in Your Trade Show Kit?

Thu, 31 Jul 2025 16:07:47 GMT

A First-Timer’s Guide to Being Trade Show Ready in the Channel

You know it’s almost trade show season when school supplies start lining the shelves at your favorite retailers. I miss those days of stocking up on school supplies—my baby just turned 24—but I still get to go shopping for trade show kit supplies. While the kids are grabbing pencils and highlighters, we’re over here thinking about extension cords and lint rollers.

One of our clients, Continuant, is headed to the Telarus Partner Summit. Since they’re newer to the channel, we helped them get ready to make a splash—and that starts with building a solid trade show kit. So off we went to Walmart to stock up on the essentials.

Here’s what we added to their kit (and why you might want these too):

The Basics (a.k.a. things you’ll absolutely forget if you don’t pack them now)

Lint roller – Because nothing says “prepared professional” like a fuzz-free polo.
Pens & Sharpies – Multiple styles. Because someone always walks off with yours.
Notebooks & sticky notes – Capture quick ideas, booth feedback, or that person’s name you forgot the second they walked away.
Clear, double-sided mounting, gaffers , and electrical tape – You never know what you’ll need to MacGyver.
Extension cord & power strip – Outlet access is prime trade show real estate. Stake your claim.
Artist easel – For that tabletop sign announcing the giveaway.

Clean & Fresh

Clorox wipes – For wiping down your booth or keeping things germ-free.
OxiClean spray & wrinkle releaser – For those wardrobe malfunctions that happen five minutes before go time.
Breath mints, dental picks & lip balm – Long days of talking = dry mouth and chapped lips. And don’t get caught with food in your teeth.

Medicine & Hydration

Advil & Tums— Loud rooms and late nights can drain you. We stock Advil and Tums to keep you going.
Liquid IV – Whether it’s one too many drinks at the bar or just not enough water and exercise, downing a Liquid IV can be the difference between peppy booth staff and droopy ones.

Just Smart to Have

Mini tool kit – Screwdriver? Scissors? Zip ties? You’re now the team MVP.

Bonus: A clear tote to carry it all!

We packed all of this for around $75. Totally worth it for peace of mind and professional polish. The truth is, the most prepared teams are the ones who think beyond the booth design. Whether you’re a trade show rookie or a seasoned channel pro, having a go-to kit can make or break your experience.

And hey, if you’re ever in doubt, just hit the school supply aisle—trade show season is closer than you think.

Want help building your own kit or planning your next channel event? You know where to find us.

Wine Country Getaway - TPx Excellence Club 2025

Thu, 31 Jul 2025 15:12:00 GMT

Behind the Scenes of TPx's Exclusive Excellence Club Event in Sonoma

Wine Country Getaway: A Look Inside TPx's Exclusive Excellence Club Event in Sonoma

Unusually Unusual recently had the privilege of planning and executing one of our most memorable events to date – the TPx Excellence Club event in beautiful Sonoma, California. This exclusive gathering was reserved for TPx's top 10 partners and a select group of executives, making it an event that had to be truly exceptional. And that’s exactly what it was.

From intimate vineyard experiences to personalized moments of recognition, this event not only celebrated the excellence of TPx's partners but also highlighted our expertise in creating unforgettable experiences in unique locations like Wine Country.

An Exclusive Event in Wine Country

The TPx Excellence Club event was designed to honor the company’s top partners, and Sonoma’s stunning wineries provided the perfect backdrop. Attendees were treated to an unforgettable weekend of luxury, connection, and celebration. As the event planners behind the scenes, we ensured every moment reflected TPx’s brand values and commitment to excellence.

The Ultimate VIP Experience for TPx’s Top Partners

We went above and beyond to ensure this event was tailored specifically to the needs and interests of TPx’s top partners. The weekend kicked off with a private welcome reception, setting the tone for a series of exclusive experiences that followed. Partners had the chance to relax, unwind, and network in a beautiful and intimate setting.

Highlights included:

Private Wine Tastings : Guests had the opportunity to tour some of Sonoma’s finest vineyards and enjoy private tastings, all while building stronger connections with their peers and TPx executives.
Curated Networking Experiences : Whether it was a small group dinner or one-on-one conversations, the event facilitated meaningful networking opportunities designed to foster deeper business relationships.
Exquisite Cuisine & Local Delights : From gourmet meals to curated wine pairings, every aspect of the event was crafted to deliver a high-end, luxurious experience that was in line with TPx’s premium brand.

What Attendees Had to Say

The TPx Excellence Club event exceeded expectations, and the feedback we received from partners and executives alike was overwhelming. Here’s what a few of them had to say:

Stacy Conrad (TPx) : “Unusually Unusual took care of every detail, making this event one to remember. The Sonoma experience was the perfect setting for a gathering of our top partners.”
Mark Petersen (Partner) : “The Excellence Club event was nothing short of exceptional. From the beautiful location to the seamless execution, everything was top-notch.”
Kate Iseman (Partner) : “Unusually Unusual went above and beyond to ensure that every moment of this event was memorable. It was truly a first-class experience.”

Why TPx Chose Unusually Unusual

For TPx, this event was about more than just luxury – it was about honoring the relationships and partnerships that have contributed to their success. By working with Unusually Unusual, TPx was able to create an event that not only recognized their top partners but also strengthened those bonds in an unforgettable way.

Our team’s knowledge of the channel and experience in curating high-end events for channel companies allowed us to bring TPx’s vision to life, ensuring the Excellence Club event was a true reflection of their brand and values.

Plan Your Own Exclusive Event with Unusually Unusual

If you’re looking to elevate your next event and create an exclusive experience that your partners and executives will remember, look no further than Unusually Unusual. From luxury destinations like Sonoma to custom-tailored experiences, we specialize in crafting events that build lasting relationships and make a lasting impact.

Watch the video above to see the TPx Excellence Club event in action, and reach out today to start planning your next unforgettable event.

TPx Excellence Club 2024

Sun, 12 Jan 2025 05:19:05 GMT

Creating Memorable Moments: Fun with the TPx Excellence Club Event in Key West, May 2024

When TPx tasked Unusually Unusual Consulting with planning their Excellence Club event in Key West, Florida, we knew this would be an extraordinary opportunity to create a meaningful and unforgettable experience for their top performers and executives. With Key West as the stunning backdrop, our team worked diligently to handle every detail, ensuring a seamless and exceptional event for all attendees. Here’s a glimpse into how we brought this vision to life:

Site Selection & Contract Negotiations

Selecting Key West as the destination was just the start. Our team carefully evaluated venues in the area to identify the perfect location that blended luxury with the relaxed Key West vibe. We successfully secured the Casa Marina Resort, negotiating favorable contracts that included competitive rates, added perks, and flexible terms to maximize the value for TPx.

Food & Beverage Planning

A cornerstone of any successful event is the culinary experience, and the Excellence Club was no exception. From the welcome reception to the closing dinner, we curated menus that showcased the vibrant flavors of the Florida Keys while catering to a variety of dietary needs. Attendees enjoyed everything from fresh seafood to tropical-inspired cocktails, with every detail designed to delight.

Rooming Lists & Guest Management

Managing accommodations for a group of this size required precision and coordination. We handled the rooming lists, ensured VIP attendees received the best accommodations, and managed any last-minute changes with ease. Our goal was to provide a stress-free experience for attendees from check-in to check-out.

Activities & Excursions

Key West is known for its unique blend of adventure and relaxation, and we wanted attendees to experience the best of both.

Spa Services : We organized luxurious spa treatments at the Casa Marina’s Spa at Maré, offering attendees the chance to unwind and recharge in a serene setting.
Golf Cart Scavenger Hunt : This engaging activity took attendees on a journey through the charming streets of Old Key West. Teams navigated in golf carts, uncovering local history and culture in a fun, interactive format.
Deep-Sea Fishing : We coordinated an unforgettable fishing adventure with Captain Conch Charters, where attendees tried to catch marlin, tarpon, and other local fish.
Catamaran Sailing : A day aboard the Appledore Star schooner allowed attendees to snorkel, sail, and enjoy a relaxing lunch among the tranquil mangroves. This experience was a highlight for many, blending adventure with breathtaking views.

The Uniquely Unusual Touch

Throughout the planning process, we ensured every detail of the TPx Excellence Club reflected TPx’s values and commitment to excellence. From the personalized welcome kits to the meticulously timed schedule of events, our team worked tirelessly to create an atmosphere of celebration and appreciation.

The Result

The TPx Excellence Club in Key West was a resounding success. Attendees left with unforgettable memories, strengthened connections, and renewed motivation. Feedback from participants highlighted the seamless organization, thoughtful details, and overall quality of the experience.

Planning an event that combines relaxation, adventure, and celebration is no small task, but at Unusually Unusual Consulting, it’s what we do best. Ready to elevate your next event? Let’s create something extraordinary together!

Mitel Next 2024

Sun, 12 Jan 2025 04:52:55 GMT

Behind the Scenes: How Unusually Unusual Consulting Powered the Mitel Next 2024 Event

At Unusually Unusual Consulting, we pride ourselves on delivering exceptional event planning services that bring our client's visions to life. The Mitel Next 2024 event, held in April, was no exception. Here’s a behind-the-scenes look at how we helped make this global conference a seamless and memorable experience for all attendees.

Site Selection & Contract Negotiations

Selecting the perfect venue is foundational to any successful event. For Mitel Next 2024, we meticulously evaluated multiple locations, ultimately recommending [venue details, if public]. Once the site was chosen, we leveraged our expertise to negotiate favorable contracts that maximized value for Mitel, including securing perks such as room upgrades, reduced fees, and additional amenities.

Food & Beverage Planning

Crafting a culinary experience that satisfies diverse palates is no small feat, especially for an international audience. We worked closely with the venue’s catering team to design a menu that balanced local flavors with universal appeal. From coffee breaks to evening receptions, every bite was curated to leave a lasting impression.

Audio/Visual Sourcing & Contract ing

The Mitel Next 2024 conference demanded cutting-edge A/V solutions to support keynote speakers, breakout sessions, and live demos. We collaborated with top-tier A/V vendors to ensure seamless execution—from dynamic lighting setups to crystal-clear sound systems and live-streaming capabilities.

Event Production

Producing an event of this magnitude requires precision and creativity. Our team managed every detail of event production, from stage design to session scheduling. By coordinating with multiple stakeholders, we ensured every element aligned with Mitel’s vision and brand identity.

Rooming Lists & Guest Management

Handling accommodations for hundreds of attendees can be a logistical challenge, but it’s one we’re well-equipped to tackle. We managed rooming lists to ensure a smooth check-in process, prioritized VIPs, and resolved any last-minute changes with efficiency.

Activities & Sign-Arounds

Beyond the core conference, we curated engaging activities for attendees to enjoy during their downtime. From local tours to team-building exercises, we ensured every participant could experience the best of the host city. Our team also facilitated sign-around activities for partners and stakeholders to make meaningful connections in an informal setting.

And More…

Our involvement didn’t stop there. From coordinating signage and branding to ensuring compliance with event regulations, we were on top of every detail to make Mitel Next 2024 a resounding success.

The Impact

The feedback from attendees and stakeholders was overwhelmingly positive, with many highlighting the seamless execution and thoughtful touches throughout the event. Mitel Next 2024 not only met its goals but also set a new standard for future conferences, and we’re honored to have been part of the journey.

Stay tuned for more stories about how Unusually Unusual Consulting helps organizations create unforgettable events. If you’re planning an event and want to turn your vision into reality, let’s talk!

It's All in the Details - A Durango Wedding to Remember

Mon, 09 Oct 2023 16:47:58 GMT

Kris & Michael's Unique Durango Affair

In the breathtaking town of Durango, Colorado, the world of weddings recently witnessed a masterpiece. Kris and Michael tied the knot and shared the beauty of a retreat where we all felt right at home. Their wedding wasn't just another festivity of love but a symbolic celebration of uniqueness, proving that the charm lies in details.

A Unique Culinary Experience

What makes a wedding feast stand out? I have been to plenty of weddings with a grand buffet or a fine-dining menu, but Kris and Michael's culinary genius had guests lining up for more: a woodfire pizza oven. With the crisp mountain air blending with the enticing aroma of freshly baked pizza, Kris and Michael treated the guests to a culinary experience that made us feel right at home. And if that wasn't enough - again, bucking traditional wedding rules - we had fresh-baked Colorado pies for dessert.

An Idyllic Venue

The River Bend Ranch didn't just provide a backdrop for the wedding; it was a character in Kris and Michael's love story. The ranch, with its immaculate landscape, was accentuated further by the couple's exquisite taste in decor. There was an unmissable harmony between the rustic ranch charm and the elegance brought in by the wedding decor. Golden hues intermingling with earthy tones, soft drapes flowing with the wind, and natural Colorado wildflowers nodding in agreement made the entire setting seem straight out of a dream.

A Prequel to Remember

However, the charm of this unusual wedding started unfolding even before the main event. Michael's parents opened up their 25-acre property for the rehearsal dinner. It wasn't just a dinner but a pre-wedding backyard BBQ where every guest felt like a part of the family. The vast and untouched property evoked a sense of intimacy amidst nature, making everyone present anticipate the main event even more eagerly. And the full moon highlighted the terrain with a gentle glow.

The Unusually Unusual Touch

But it wasn't just these standout elements that made Kirs and Michael's wedding memorable. The small touches, those silent whispers of their personalities, made it 'Unusually Unusual.' Whether it was the handcrafted gifts for the guests, the personal anecdotes shared during the ceremony, or the laughter echoing as guests exchanged stories dating back to grade school mischief, it was clear that this wedding was a heartfelt reflection of who Kirs and Michael genuinely are.

As we celebrate love in all its forms, there's something genuinely enchanting about witnessing a celebration that dares to be different. Kirs and Michael's Durango wedding was a perfect testament to the fact that when love meets imagination, the result is nothing short of magical.

Here's raising a toast to many more 'Unusually Unusual' weddings in my future. Because at the end of the day, it's not about following traditions or trends; it's about creating memories that last a lifetime. And as Kirs and Michael have shown us, those memories are best crafted with personal flair.

Four Keys to Marketing Success for a Technology Consultant

Mon, 07 Aug 2023 11:05:39 GMT

Four Keys to Marketing Success for a Technology Consultant

Technology consultants play a crucial role in helping businesses leverage technology to achieve their goals. However, succeeding as a technology consultant requires more than just technical expertise. A robust marketing strategy is essential to showcase your professionalism, establish credibility, and attract clients. There are hundreds of strategies that you could employ to grow your business. Still, we find most technology consultants don't have the time to devote to marketing - they are too busy selling.

But, if you decide to dip your toe in the water of marketing, here are four key aspects that will most impact your business: strong web presence, complete LinkedIn profile, regular blogging, and leveraging newsletters.

Success Strategy

A successful marketing strategy is essential for technology consultants to thrive in today's competitive landscape, but it doesn't have to consume your life. At Unusually Unusual, we have packages to help you create a website and deliver consistent content to your audience. You can establish yourself as a trusted authority by following these four strategies. They will help attract new clients, strengthen relationships with existing clients & position you for long-term success. Remember, consistency, quality, and focusing on providing value to your audience are the key pillars of a successful marketing strategy. Reach out to us for more information at 714-844-1034 or click here to schedule a call .

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Unleashing Creativity: Having fun with AI Profile Photo Generators

Mon, 10 Jul 2023 10:46:57 GMT

Unleashing Creativity: Having fun with AI Profile Photo Generators

Ok, I did it - at the urging of my friend Ashley Cole and an extra nudge from Bridget Kang, I tried the AI Profile Photo Generator. And wow - was I impressed - and scared.

I get it - in the age of digital self-expression, profile pictures matter. Don't tell me you don't look at someone's photo and make some assessments about them - especially if they have a photo with someone else's arm draped around their shoulder or kids in the frame. With the advent of artificial intelligence (AI), profile photo generators have gained popularity, allowing users to create unique and eye-catching profile pictures effortlessly. These AI-powered tools leverage text-to-image AI algorithms to generate images that range from anime-style avatars to cartoon-inspired visuals. However, like any technology, AI profile photo generators are not without their limitations.

At least I hope these are limitations and they are not trying to tell me I really look like a drag queen or have six fingers (although I do love The Princess Bride - IFKYK). So after my foray into AI profile photos, I asked Chat GPT to write me a blog about these programs and their limitations. Today we will delve into the fascinating world of AI profile photo generators and their benefits and address some known issues, such as unconventional teeth and excessive fingers.

The Power of AI Profile Photo Generators: AI profile photo generators, such as the one I used - Try It On AI - offer users the opportunity to create personalized profile pictures that stand out from the crowd. These tools employ advanced AI algorithms to transform simple text descriptions into visually appealing images. The generated images can encompass various styles, including anime and cartoon aesthetics, enabling users to express their unique personalities and interests. There are certainly benefits to using an AI profile photo generator. One I noticed was a wide variety of outfits and hairstyles. Ever wondered what I would look like with long hair - here you go.

Have you ever wanted to see me try to copy the red-carpet look of Jennifer Lawrence?

Definitely red-carpet ready, but what is up with that tooth? And, my right eye is funky again. And while I agree that an eye-catching profile picture can significantly impact social media platforms, where first impressions matter, I am not sure the feather boa is the look I am going for.

I will admit that AI-generated profile pictures provide a novel way to capture attention, potentially leading to more views, likes, and connections. But then there are the real downfalls. In some AI-generated profile pictures, there is the occasional generation of funky or unconventional teeth. While AI algorithms strive to represent facial features accurately, these discrepancies can occur due to the complexities of translating text descriptions into visual representations.

An otherwise nice photo - but my parents would not be happy with their braces investment. Another downfall I noticed in a couple of my photos is excessive fingers. I know Michelle Ragusa-McBain also had this issue. The bummer is that I really like this photo, but I cannot get past the extra fingers.

I would not go so far as to say that AI profile photo generators have revolutionized the way individuals express themselves online, but it was a fun diversion. As AI evolves, we can anticipate even more realistic and accurate profile photo generation, offering users an ever-expanding canvas for self-expression in the digital world. And we can leave the funky teeth and extra digits behind. Have you tried the AI profile photo generators? I would love to see your results. And if you pop over to my LinkedIn page, you can see more photos.

Tips to Make Your Trade Show a Success

Mon, 10 Apr 2023 10:37:45 GMT

Tips to Make Your Trade Show a Success

It's almost time for Channel Partners, so it isn't too soon to start thinking about your post-show follow-up strategy. Showing a return on your trade show investment (ROI) is important to secure a budget for next year. Following up with people you meet at Channel Partners or any trade show is crucial to building strong relationships and making the most out of your networking efforts. To help you with this, I have compiled the best strategies for following up with people you meet at a trade show:

I wish you a super successful Channel Partners show. If you have questions or want to connect, I will be in the channelWise Coaching Cafe Wednesday. You can schedule an appointment here. I hope you found some strategies you can use to show ROI from the show, increase the chances of getting a response, and continue the conversation with your leads. To contact me at the show - shoot me a text at (714) 747-4799 or email sales@unusuallyunusual.com .

Recap of the Unusually Unusual Marketing Summit 2023

Mon, 20 Mar 2023 10:18:28 GMT

Recap of the Unusually Unusual Marketing Summit 2023

Wow - what an unbelievable three days. If you are like me, you get a bit melancholy when an event you planned is over. I needed the weekend to process all the great moments from the event. The Unusually Unusual Marketing Summit last week at the Gaylord Texan was an incredible event that brought together channel marketing leaders from across the industry to discuss best practices and ROI and learn about innovative strategies for marketing success.

The most popular rated session was the State of Channel Marketing Panel led by Amy Bailey, with Dalyn Wertz, Heather Tenuto, and Kayling Rossi. One attendee said, "This was my favorite part of the Summit - I really enjoyed hearing thoughts on the Channel from the experts. I have only been in this industry for a year and a half, so hearing best practices, pain points, etc., was great for me."

One of the key takeaways from the Summit was the importance of using the StoryBrand approach for marketing. Amy Bailey presented the StoryBrand approach by showing a funny Match.com video and explaining that all movies use this approach. StoryBrand is about creating a clear, concise message that resonates with your target audience. By focusing on the customer's journey and providing a straightforward solution to their problems, you can create a compelling brand story that drives engagement and sales.

Artificial Intelligence in Marketing was a session led by Allison Bergamo and was very eye-opening concerning how much easier AI can make our lives. Irene Chan led a hands-on session showing attendees how to leverage ChatGPT to save time and resources while creating content that resonates with their target audience. ChatGPT is a cutting-edge AI technology that enables marketers to generate high-quality content and graphics quickly and easily.

Event ROI is always a hot topic, and Roger Blohm emphasized the importance of understanding event ROI. Knowing your JAMMER Score can help marketers see the best places to invest their time and resources. By tracking metrics such as lead generation, engagement, and conversions, we can determine the success of our events and make data-driven decisions for future initiatives. One attendee said, "Roger is a great presenter and did a nice job covering this topic. We always have a tough time tracking ROI but need to improve as it is part of the formula used for allocating MDF. It gave us some new strategies to think about, which I appreciated."

Overall, the Unusually Unusual Marketing Summit was a massive success, bringing together industry leaders who started not knowing each other and left as friends. The Channel is a small marketing space. Collaborating with other Channel marketers is game-changing. The Summit provided valuable insights and strategies for Channel marketing success in the ever-changing landscape.

How to Run a Successful Trade Show And Mistakes to Avoid

Mon, 06 Feb 2023 11:02:02 GMT

How to Run a Successful Trade Show And Mistakes to Avoid

Trade shows can attract potential customers, demonstrate the latest technology, and create relationships with industry professionals. But planning and running a trade show can be overwhelming. There are just so many moving pieces to think about! That's why experience and expertise in organizing trade shows are essential for success. Keep reading for advice on running a fantastic trade show booth and avoiding common mistakes.

What Is a Trade Show?

Trade shows are large public events that companies, entrepreneurs, and non-profit organizations attend to showcase their products, services, and ideas. Usually lasting one or more days, they offer businesses a chance to meet new clients while connecting with industry experts and other professionals in their field.

For the attendees, it's a great place to network with like-minded professionals, discover the newest trends in their industry, and find the inspiration they need for their projects. CES (Consumer Electronic Show) is arguably the best and most popular trade show everyone wants to be a part of. Channel Partners, ITExpo, and Channel Vision are the Channel's most popular trade shows.

But there are tons of trade shows — big and small — throughout the year. Ideally, it's best to be on the lookout for trade shows in your local area. This allows you to test your first event while keeping the costs down.

What Makes a Successful Trade Show?

One of the keys to maximizing success at a trade show is having an effective booth that stands out from the competition. But even with a great booth, it is essential to be strategic with the planning and messaging. While many factors contribute to a winning exhibit design, getting all of them right takes thoughtful planning and careful consideration.

Plan Ahead and Be Strategic

Planning a trade show is a marathon, not a sprint. Part of a successful trade show experience is the planning process.

Determine the business objectives.
Create a budget and timeline for all tasks.
Develop a strategy for pre-show appointment setting.
Implement detailed strategies for post-show follow-up.

When preparing for any branding activity - from banners and signs to giveaway items like free products, samples, and stickers - don't wait until the last minute. For example, printing merchandise like shirts and keychains can take a couple of weeks, if not months, including shipping. Ideally, you need at least three months to prepare. That's why working with experienced partners who offer cost-effective solutions that save time while maximizing results is critical. You don't have to worry about missing anything important because they'll plan a strategy and checklists based on your needs.

Plan Your Messaging and Visual Branding

Planning the messaging and visual branding upfront will help ensure you make the right impression – especially considering how little time attendees usually have between presentations and exhibitors. Knowing what story you want to tell and having an eye-catching visual style will ensure that booth visitors can quickly understand who you are and why they should trust your business.

Keep your ideal clients in mind and how they will show up at the trade shows. What's their goal for attending? Who are the people that they'll be sent to check out the booths? Ideally, you want to create materials, such as brochures, to showcase your products and appeal to the decision-makers.

Make Your Trade Show Booth Stand Out

A successful trade show experience should include making the booth stand out above the others. With so many companies fighting for attention at events, it's important to consider what can be done to draw people in and give them a memorable experience that will leave an impression long after the event.

Here are some ideas to start with:

Invest in high-quality visuals.
Use technology to engage the visitors.
Create something interactive that people can participate in.
Have samples of the products available.
Make sure to have enough staff present to answer questions.

Of course, you'll want to think about your branding and goals when creating these interactive experiences. You want to attract the right kind of people to your booth, not just anyone looking to take a quick selfie.

What are Common Mistakes When Organizing a Trade Show?

Organizing a trade show can be a rewarding but complex task. They involve multiple steps and decisions. Mismanagement of information can lead to costly delays or miscalculated costs.

Mistake 1: Having Your Channel Manager Run the Trade Show

Even though channel managers have extensive industry knowledge, they may not have the experience and organizational skills needed to run a successful trade show. Your channel manager should work with a trade show expert so that they can create a plan and execute it successfully. With the right team on board, you can increase your chances of a highly successful event.

Mistake 2: Wrong People on the Floor

When organizing a successful trade show, the wrong people on the floor can cause major hiccups. The worst thing they can do is sit behind the table, focused on their computer. Find engaging people who will get out in the aisles and engage. Having highly knowledgeable staff on the floor decreases customer frustration and helps attendees make informed decisions.

In addition, having a passionate and enthusiastic team will draw more attention to the products or services. Ideally, you should have an internal team member who is knowledgeable about the product. But you should also have a well-trained, energized salesperson who has experience in engaging people in person.

Mistake 3: Not Following Up with Leads

One of the biggest mistakes when running or attending a trade show is not following up with leads. Do you already have an existing CRM (Customer Relationship Management) tool? Make sure to set up a landing page and a form specific to the trade show. That way, it's easy for your sales team to track and follow up after the event. Additionally, those who follow up often have higher conversion rates because presence helps build trust and loyalty between customers and businesses.

Plan Your Next Trade Show

Running a successful trade show can seem like a daunting task. But as long as you plan ahead, enlist the help of experienced professionals, and avoid common mistakes, you'll be on the right track. Organizing trade shows can be very powerful in gaining brand awareness and attracting the right kind of clients and customers. Reach out to our team to discuss how we can help you with your next trade show at sales@unusuallyunusual.com or 714-844-1034 .

Channel Events in the Post-Pandemic World

Mon, 09 Jan 2023 10:24:29 GMT

Channel Events in the Post-Pandemic World

As the world begins to emerge from the COVID-19 pandemic, businesses are starting to think about rebuilding and adapting to the new normal. One area that will be particularly important for companies to consider is event marketing. The Channel is known for being event-heavy. In the past, events have been a critical tool for suppliers and technology solution brokerages to connect with partners and build brand awareness. However, the pandemic has forced companies to cancel or postpone many of these events, leaving Channel leaders scrambling to find new ways to reach their audiences.

As we move into the post-pandemic world, the importance of event marketing is only going to increase. Here are a few reasons why: Events allow companies to connect with their customers in a more personal and engaging way. In the digital age, businesses can easily get lost in the noise, and their messages to be drowned out. Events provide a unique opportunity for companies to connect with their customers face-to-face and create a lasting impression.

Events can help suppliers to build their brands and differentiate themselves from the competition. In a crowded market, it can be challenging to stand out and make a lasting impression. Events provide a platform to showcase products and services in a memorable and impactful way. Events also help strengthen relationships between Channel Managers and partners. The importance of these face-to-face interactions can not be overstated. People do business with people, and events create shared experiences where these relationships can be cemented.

Events can also be a powerful marketing tool to launch new products or services. Suppliers can create buzz and anticipation around their latest offerings by hosting an event, generating excitement and interest among partners. The importance of Channel event marketing in a post-pandemic environment cannot be overstated. As the world begins to emerge from the pandemic, companies that can effectively leverage events as part of their marketing strategies will be well-positioned to succeed in the new normal.

Adding Mindfulness to Events

Mon, 05 Dec 2022 10:18:29 GMT

Adding Mindfulness to Events

Have you ever considered adding a wellness component to your events? I recently attended the IMEX show in Las Vegas, and they did a great job adding wellness in the form of education sessions and a Well Lounge. The Well Lounge was a technology-free place where attendees could participate in a strengthen-your-day meditation with Holly Duckworth of Leadership Solutions or just relax.

WHAT IS MINDFULNESS?

Mindfulness is about being aware of the present moment. We have become so accustomed to multitasking that we need to pause and focus on the present moment without judgment. This leads to kindness, compassion, and acceptance. Many of us are used to running around like chickens with our heads cut off, or worse, in a state of autopilot where were are not even aware of our surroundings. Mindfulness allows you to pause, check in with yourself, and become more aware of what's happening in the present moment.

WHY MINDFULNESS AT EVENTS?

But what does this have to do with events? Studies show that events with a wellness component have a higher satisfaction rating from attendees. You can incorporate these innovative approaches to bring wellness to your events that will benefit planners and participants.

Events can be stressful. During the pandemic, people went out less, and as we have transitioned to a "new normal," attending events can cause anxiety in attendees. Mindfulness can help to increase the focus and concentration of event attendees and, at the same time, reduce stress, all of which can lead to a better event. Shannon Bahrke Happe is a three-time Olympian, keynote speaker, and mindfulness coach. She first became interested in mindfulness when she needed to "get in the zone" for her mogul races. Today she realizes it works to help reduce stress at events and allows people to feel at ease.

HOW DO YOU INCORPORATE MINDFULNESS AT EVENTS?

Since we know mindfulness can reduce stress and improve focus, it makes sense we would want to incorporate this at events. Here are some ideas on how to integrate mindfulness at events.

Create a technology-free mindfulness room or area where people can go to relax.
Offer chair massages during breaks.
Start each session with a mindfulness practice. You could lead a one-minute breathing exercise or a longer visualization exercise.
Hire a speaker on wellness. You can look on a site like Premier Speakers for mindfulness speakers or find Holly on her website. Shannon recently guided the Alliance of Channel Women in a multi-part mindfulness practice.
Offer a morning or afternoon yoga session.
Add live plants to dining tables to bring the outdoors inside. Or better yet - weather permitting - serve meals and breaks outside.

YOUR JOURNEY

Where are you in your wellness journey? Have you been interested in mindfulness but not sure where to start? You may want to start on the Insight Timer App. There is a great variety to choose from, and Holly has a session called "Mindful Meditation - Awareness of Breath." Breathing exercises are always a great place to start. I encourage you to look at ways to add mindfulness elements to your events. Your attendees will thank you - and you will benefit too! If you are looking for unusually unusual approaches to your next event, reach out to sales@unusuallyunusual.com or call us at (714) 844-1034 .

Sustainability at Events

Mon, 14 Nov 2022 10:09:27 GMT

Sustainability at Events

Sustainability was another big topic at the IMEX show in Las Vegas. Hotels have a massive opportunity to impact the environment, but these changes often only come when consumers require the changes.

WHAT CAN YOU DO TO MAKE AN IMPACT?

What can you do as a meeting planner or host to impact social policies and practices from the venues you use?

IACC is a global community of passionate people and companies delivering innovative and exceptional meeting experiences. They have developed a checklist for planners to use when writing RFPs to all sustainability questions.

ASK QUESTIONS

The biggest thing you can do to make an impact is to ask questions of the venues you are considering and then make choices based on their responses. Ask these questions:

Do you use single-use toiletries in guest rooms?

Are drink products served in plastic bottles?

Do you use single-use hot drink cups in guest rooms?

Do you use single-use hot drink cups in meeting rooms?

Do you use single-use plastic food utensils?

Do they encourage guests to reuse towels and linens?

What percentage of the venue's waste is diverted from landfill?

Is leftover food donated to a food bank or other charitable organization?

PEOPLE WANT TO BE A PART OF THE CHANGE

International Food Information Council's report, "2021 Food and Health Survey," from May 2021, highlighted some vital statistics:

57% of Americans are concerned about Food Waste
42% Believe Their Individual Food and Beverage Choices Impact the Environment
67% Environment Sustainability Drives their Purchases

The World Travel & Tourism Council has created the Hotel Sustainability Basics, a globally recognized and coordinated set of sustainability indicators that all hotels should implement at a minimum. They look at three areas - Efficiency, Planet, and People.

For efficiency, hotels are asked to develop robust approaches to measuring and reducing energy and water consumption, waste, and carbon emissions. For the Planet, they need a linen reuse program, green cleaning products, and vegetarian options. They also need to have one of these:

No plastic straws or stirrers
No single-use plastic water bottles
Bulk amenity dispensers

For People, they need to display fundamental actions toward a positive contribution to the communities in which they are located. The goal is community benefit and reducing inequalities. One question in the session, "Looking at Sustainability through a Social Lens," led by the IACC, was, "What social stipulations could have the most impact if applied at your meetings?"

These vary based on the event and the goals of the organizing group. There is a way to determine a hotel's carbon footprint anywhere in the world. Go to Greenview's website and answer a few questions, and based on the Cornell Hotel Sustainability Benchmarking (CHSB) Index 2021, you can see the results.

If you are interested in sustainability in your meetings, contact Unusually Unusual Consulting for help with your next RFP at (714) 844-1034 or sales@unusuallyunusual.com. Want to see a fantastic Sustainability Challenge? Check out the Corona Plastic Fishing Tournament.

Unique Venues for Incentive Travel

Mon, 17 Oct 2022 08:09:59 GMT

Unique Venues for Incentive Travel

Last week I spent some time at IMEX, the largest trade show in the US for the global meetings, events, and incentive travel industry. This trade show takes it to the extreme with parties and booths. I saw Paris Hilton DJ, thanks to Resort World by Hilton, and attended an Usher concert, thanks to MGM. The booths are massive colorful displays that bring these venues and locations to life! I want to share some insights over the coming weeks about what I saw and learned at IMEX.

Incentive travel is a massive industry, and I know I have enjoyed trips to Costa Rica, Cancun, Cabo San Lucas, Cuba, Puerto Vallarta, and even Bora Bora. But - these days, travelers are looking for something different. Maybe it's a different style of travel, or perhaps it's travel to somewhere you know but to a reimagined venue. Or, maybe it's a venue so tucked away that very few people have visited. Read below why I think these venues are so unique.

AUTOCAMP : Looking for a unique executive retreat, incentive travel trip, or to get away? AutoCamp offers overnight lodging and accommodations in modern Airstream suites and luxurious tents. This is glamping at its finest. You can visit AUTOCAMP in Cape Cod, Yosemite National Park, the Russian River Valley, and Joshua Tree National Park. AutoCamp brings high-end, boutique-style amenities, mid-century modern design, and welcoming hospitality to some of the world's most beautiful natural places.

1 HOTEL HANALEI BAY - This venue is a total remake of the St. Regis. If you want to take top performers or executives somewhere totally new, this is it! Kauai is a lush tropical island, and 1 HOTEL has taken a unique approach to bring nature into each space, with native greenery, reclaimed materials, organic cotton linens, and views of lush gardens, soaring mountains, or sparkling Hanalei Bay.

Opening in February 2023, it will feature 252 rooms, including 51 suites. Seven restaurants and bars will offer fresh, local, and sustainably sourced farm-to-table cuisine using ingredients from the hotel's organic on-site garden and neighboring farms.

HYATT REGENCY LISBON - Again, if you want to do something off the beaten path, this hotel is for you. Hyatt Regency Lisbon is located in Belém, Lisbon, and comprises fully-furnished upscale suites and studios, one, two, and three-bedroom, each with a large balcony overlooking the Tejo River. The city's most important museums and historical monuments surround the hotel. Amenities include a rooftop restaurant and bar, Europe's Best Wellness and Luxury brand Serenity - The Art of Well Being, a fitness center, shops, meeting rooms, and parking facilities.

Contact us today if your company is looking to plan an Unusually Unusual incentive travel trip. We can arrange events from five to 500. You can reach us at (714) 844-1034 or sales@unusuallyunusual.com .

unusually-unusual

What I Saw at Channel Partners 2026

And What It Means for Events in the Channel

The Show Floor Isn’t the Center of Gravity Anymore

TSD-Led Events Are Changing Behavior

So Where Does That Leave Big Trade Shows?

What We Saw at Unusually Unusual Consulting

The Big Takeaway

We’re Hiring: Event Marketing Manager / Event Planner

We’re Hiring: Event Marketing Manager / Event Planner

How to Make a Splash at Channel Partners (and Spark Real Conversations)

How to Make a Splash at Channel Partners (and Spark Real Conversations)

Start the Conversation Before the Show

Make Your Booth an Experience

Equip Your Team to Engage

Create Shareable Moments

Have a Plan for the Conversations That Matter

From Concept to Curtain Drop: How Details Turn Events Into Experiences

From Concept to Curtain Drop: How Details Turn Events Into Experiences

Setting the Tone Before the First Session

First Impressions Set Expectations

Substance With Production Value

Designing a Story Arc

Ending With Purpose

Why the Timeline Matters

Behind the Scenes: Bringing the 80s to Life at Cloud Connections 2026

Behind the Scenes: Bringing the 80s to Life at Cloud Connections 2026

Event Vision & Thematic Strategy

Opening Night: Pivoting with Purpose

Content That Connected

Evening Two at THROW Social

Smart Design, Real Impact

The Impact

The Ultimate Checklist for a Smooth, Strategic Event

The Ultimate Checklist for a Smooth, Strategic Event

Event Planning Myths That Are Costing You Attendees

Event Planning Myths That Are Costing You Attendees

Unusual Event Trends You Should Try in 2026

Unusual Event Trends You Should Try in 2026

The Art of Hyperorganization: How AI Is Reshaping Event Planning

The Art of Hyperorganization: How AI Is Reshaping Event Planning

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Organization That Works Smarter

AI as a Creative Partner

Precision Creates Presence

Designing Intentional Guest Experiences: From Understanding Your Audience to Bringing the Theme to Life

Designing Intentional Guest Experiences: From Understanding Your Audience to Bringing the Theme to Life

Start With Who’s in the Room

The Art of Swag: How to Choose Event Swag That Attendees Keep, Love, and Talk About

Swag can be one of the most memorable touchpoints of your event — or one of the most forgettable.

Here are five strategies we use to choose swag people actually want:

Making Waves — Teamwork, Play, and Celebration to Close the Roadshow

Making Waves — Teamwork, Play, and Celebration to Close the Roadshow

Teamwork in Motion — The Stadium Experience

The Grand Finale — Punchbowl Social

Why It Worked

Driving Innovation — From Horsepower to Deep-Sea Wonder

Driving Innovation — From Horsepower to Deep-Sea Wonder

Innovation on Display — The Marconi Museum

Inspiration Beneath the Surface — The Aquarium Experience

Why It Worked

Serving Up Connection — Mitel Roadshow Kicks Off at SPiN

Serving Up Connection — Mitel Roadshow Kicks Off at SPiN

A Fresh Start in Chicago

Keeping the Momentum in Philadelphia

Why It Worked

Venue Scouting Like a Pro

Venue Scouting Like a Pro: How We Find Spaces That Spark Engagement

1. Look for Movement and Energy

2. Find Spaces That Tell a Story

3. Think Beyond Aesthetics

4. Align Creativity with Brand Purpose

The Unusually Unusual Approach

What’s in Your Trade Show Kit?

A First-Timer’s Guide to Being Trade Show Ready in the Channel

Wine Country Getaway - TPx Excellence Club 2025

Behind the Scenes of TPx's Exclusive Excellence Club Event in Sonoma

TPx Excellence Club 2024

Creating Memorable Moments: Fun with the TPx Excellence Club Event in Key West, May 2024

Site Selection & Contract Negotiations