Event Planning Myths That Are Costing You Attendees

You have probably heard it all before: “Bigger swag means happier guests” or “Traditional venues are safer.” While some advice is solid, a surprising number of event truths are actually holding you back. Let’s bust a few myths and show you a better way.

Myth 1: More Swag Equals More Excitement

Reality: People remember experiences, not tchotchkes. Focusing on moments that surprise, delight, or connect attendees will make a bigger impact than a pile of branded pens.

Myth 2: Stick to Traditional Venues

Reality: Standard venues can be safe—but safe is forgettable. Unique spaces amplify engagement, social sharing, and even your brand story.

Myth 3: The Bigger, the Better

Reality: Quality over quantity wins. An intimate, well-executed experience often leaves a stronger impression than a sprawling, impersonal event.

Myth 4: Digital is Optional
Reality: Hybrid and tech-forward elements extend reach and deepen engagement. Even small digital touches such as event apps, live polls, or AR activations can make a huge difference.

Challenge every rule with a question: does this serve your attendee experience and goals? If not, it is probably a myth worth skipping.

Break free from planning myths and elevate your events.